Unlocking 'Oppo'rtunities In The Indian Market

Riding on the T-20 and IPL wave, Chinese smartphone maker OPPO has managed to write a very impressive growth story within two years of its launch in India. Sky Li, Global VP, OPPO & MD of International Mobile Business & President of OPPO India tells us why India is a key market for a brand ranked among the top five smartphone-makers in the world.

- Neeta Nair

Q] OPPO is one of the world’s fastest growing brands; how different is the market for the company in India vis-àvis the rest of the world?

India is a key growth and potential market for OPPO. As compared to other global markets, India has a diverse set of consumers with demands that vary from region to region, which can be challenging at times. But we are gradually progressing on the basis of our understanding of the market to fulfil the consumer demands.

Q] Do you feel there is a change in perception in India about Chinese phone manufacturers ever since Vivo and OPPO entered the market?

The innovative nature of the smartphone industry has been steadily gaining ground in recent years. India is a developing market with significant growth still to be found in the sector. It is no doubt a price sensitive market, but there is a certain section of consumers who are extremely technologysavvy and looking for innovative and power-packed devices, thus creating a lot of opportunity for Chinese brands which are taken more seriously in the Indian market today. The way consumers choose and buy smartphones is continuously evolving and you need to have a diverse portfolio of products and price points to appeal to a wide range of consumers. Oppo has received amazing response from consumers here. We are constantly developing products based on customer feedback in both hardware and software user experience.

Q] You have recently launched a new phone, Oppo F1s, in the market. What is the insight behind the ad campaign for it and what is the target audience?