Shoppers Stop Experimenting With Smart Mirrors, Interactive Kiosks

The brand is investing in IOT and location technology to better understand the customers’ path to purchase and dwell time through heat-maps. The management will then use these insights take business decisions on various aspects of customer experience…

 

- Rupkatha Bhowmick

Launched in 1991, Shoppers Stop, India’s leading fashion retailer, introduced the Indian consumer to a world-class shopping experience from its flagship store in Andheri (Mumbai). Since its inception, Shoppers Stop has revolutionised the way India shops and has become the highest benchmark for the Indian retail industry. The company, which is planning to invest ₹120 crore on expansion and renovation in 2019, is planning to open 12 beauty and five department stores and will be focusing more on new brands, CEO & MD Shoppers Stop, Rajiv Suri, told IMAGES Retail in an exclusive interview…

Let’s start with a brief history and profile of Shoppers Stop. How has the brand evolved?

Shoppers Stop was launched as an exclusive men’s wear store in 1991. Soon thereafter, in 1992 and 1993, we introduced ladies’ wear, kids’ wear and non-apparel categories making us India’s first ever multi-brand department store. In 1994, we launched a first-of-its-kind loyalty program, ‘First Citizen’ offering the Indian consumer a host of exclusive benefits and privileges. Today, the First Citizen loyalty program is one of the most successful programs with over 5 million+ customers driving 75 percent of sales.