Earlier this year, my wife and I decided we would take a stand against the recent banning of certain books in Texas, where we live and run an independent bookstore. We set up a trailer on Main Street in front of our shop in the small town of Bastrop and gave away hundreds of copies of books such as Fahrenheit 451, Lawn Boy, and Out of Darkness.
Obviously, giving away books is not a great revenue driver, nor is potentially alienating members of your community whose politics differ from yours. (One of the books we gave away was protested by parents at a high school just a few blocks from our store.) But neither of those considerations was enough to overcome the feeling that we were doing the right thing—at least by our moral standards, if not our bottom line.
And as it turns out, in the bigger picture, following our conscience was good for business. Local media came out and covered our event extensively. National media followed suit. And the e-book service Scribd ended up picking up the tab for the books.
Let's back up for a moment. I opened a bookstore in the depths of the pandemic for the same reason I write-because I love it. Because I felt called to do it. I feel that books are important and that a world where people don't have access to them is not a world I want to imagine.
هذه القصة مأخوذة من طبعة May - June 2022 من Inc..
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May - June 2022 من Inc..
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.