Jaime Schmidt got her natural deodorant and toothpaste onto the mass-market shelves of Walmart and Costco before selling to Unilever in 2017. Now she advises Hero Cosmetics co-founder Ju Rhyu, who’s about to go big with her skin-care business.
Jaime Schmidt is the quintessential maker-made-good. In 2010, she started manufacturing deodorant in her Portland, Oregon, kitchen as a hobby. From farmers’ market tables, her products—which came to include soaps and toothpaste—stormed the shelves of CVS, Walmart, Costco, and Whole Foods. By 2017, when Schmidt sold her company to Unilever for an undisclosed amount, Schmidt’s Naturals was in more than 14,000 stores in over 30 countries, with year-over-year growth of 300 percent.
Schmidt, who remains active in her business and has launched an investment fund with her husband, wants to support the next generation of makers: people like Ju Rhyu, co-founder and CEO of Hero Cosmetics. (Hero is based in New York City. Rhyu, whose husband is French, lives in Paris.) Rhyu emigrated with her family to the United States from Korea when she was 3. Back in Korea in 2014, while working for Samsung, she observed that country’s obsession with innovative beauty products, some with ingredients like snail mucin and donkey milk. Specifically, Rhyu—who was struggling with acne—noticed people wearing discreet, skin-toned patches to drain pimples. Something similar existed in the States, but it was marketed as a bandage.
Rhyu hoped to instead sell the patches as beauty products. She lined up a Korean manufacturer and hired a designer for the packaging. But daunted by mounting costs, she initially chose different means to ride the Korean beauty trend: doing marketing for a K-beauty e-commerce business, then founding Inside the Raum, a consultancy specializing in K-beauty. It was during this time that she met her co-founders, brothers Dwight and Andy Lee, who persuaded her to give the patch a second shot.
هذه القصة مأخوذة من طبعة June 2019 من Inc..
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة June 2019 من Inc..
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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For Jeremy Kasler, founder and CEO of CaskX, the pandemic offered an unexpected opportunity to reset his life. Having sold his previous company, Hong Kong-based Art Futures Group, which paired midcareer artists with investors, the native Brit planned to spend some time reconnecting with family in Australia as he got his new startup off the ground. The new business, which helps individual investors purchase barrels (or casks) of bourbon and Scotch from distilleries in the U.S. and Scotland, was still in its early days when Kasler arrived in Sydney just a day before the country went into lockdown. I kind of got stuck there, he recalls. But in hindsight, it was one of the best things that could have happened to him-and his new company.
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Chip Conley Human wisdom is more valuable than ever. But true wisdom requires these six skills- When management theorist Peter Drucker coined the term knowledge workers in 1959, most people had no idea what he was talking about.
When management theorist Peter Drucker coined the term knowledge workers in 1959, most people had no idea what he was talking about. Since then, knowledge workers have come to rule the world. Today, seven of the world's 10 most valuable companies are tech companies, the ultimate workplace for knowledge workers.
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Hirings and firings, layoffs and resignations. The workforce is experiencing never-ending upheaval, and HR professionals are pivoting fast.
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"WE HAD 10 EMPLOYEES, AND 25 LAWSUITS"
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My Brand's Facials Are Great. Our Real Estate Strategy Is Even Better
There is no shortage of competition in the $144 billion skin care industry.
