Gary Vaynerchuk

Why I Can’t Stop Starting New Enterprises

Once you’ve mastered the fundamentals, your passion will lead you to the next venture

I’M AT AN INCREDIBLY INTERESTING point in my life. I’ve built multiple businesses from the ground up, starting in the late ’90s with one of the first e-commerce platforms for wine. That helped me grow my family’s business from $3 million to $60 million in sales in less than five years. I’m an author, an investor, and a speaker, and I run one of the fastest-growing full-service media agencies in the world. Under my holdings company, VaynerX, I own  Vayner Media and PureWow and additional businesses, including my sports agency, VaynerSports, all while managing and growing my personal brand.

So call me a serial entrepreneur. If you want to start multiple businesses, here’s something to keep in mind: You have to be self-aware. The problem with chasing multiple ideas without having a concrete base is that you get stretched thin. You don’t see things all the way through. You become half-in across five businesses instead of all in on one, which would have been more successful.