Southern Style
Inc.|September 2017

Today, Lauren James Enterprises, a Fayetteville, Arkansas–based apparel company that sells preppy dresses and T-shirts with a southern flavor, has more than 100 employees, three retail locations, and $13 million in revenue. In the beginning, it was just Lance and Lauren Stokes, their baby, and the business—and no time to sleep.

Burt Helm
Southern Style

I WAS ON BED REST for 10 weeks before our first child, Lofton, was born. That seems like fun on the first day, but it gets so boring. So I had to get a lot of new hobbies. One I kept coming back to was sketching dresses.

SUNDRESSES are my first true love. I wish I could live my life in sun - dresses. They are so feminine and southern and fun.

WHEN LOFTON WAS BORN, he was really tiny—just five and a half pounds. When he was 6 weeks old, I realized I wasn’t ready to go back to work at the hospital, where I was a nurse.

LANCE SUGGESTED I turn sketching dresses into a business. I thought he was losing his mind. I’m not an entrepreneur. My parents weren’t entrepreneurs. But he said, “You love this so much. You only live once.”

هذه القصة مأخوذة من طبعة September 2017 من Inc..

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2017 من Inc..

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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