Even the best of destinations would stand to benefit from the diligent use of social media.
“Today, consumers have access to more information, more choices, and more opportunities to voice their opinions and can be the whistleblowers for unethical practices or the biggest ambassadors for destinations and service providers. In this context, branding is an ever more complex challenge requiring destinations and companies to adjust their structures, their policies, and their strategies,” UNWTO Secretary-General Taleb Rifai said at the ninth UNWTO & WTM Ministers’ Summit. This quote emphasises the importance of online presence for destinations as well as associated organisations. Online presence for brands is not an extra step or a delighter now; it is taken as a given by customers.
Destination marketing: unique proposition
Destination brands are a product of several years of development—of their history, people, geography, and culture Very few destination brands like Las Vegas and Dubai can be created from scratch. Destinations branding is mostly about identifying and highlighting the unique strengths that can attract visitors; destination marketing is about communication of these strengths to the audience. In a nutshell, destination branding is more of a self-evolved process revolving around the identity of a place over a long period of time and destination marketing is about communication of the same.
Considerations
Strategic design and alignment: An audit to assess the strengths and weaknesses followed by the identification of clear areas of focus would help in drawing comparisons with competitors. Additional product elements can help in enhancing the core product offering.
هذه القصة مأخوذة من طبعة October 2018 من Indian Management.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة October 2018 من Indian Management.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
