Competing As An Equal

Mixcorp CEO, Mixo Kobe, is making Africa proud with his success in logistics and mining

- Mixo Kobe

Mixo Kobe (36), founder of Mixcorp, is a logistics provider to the mining industry. His demeanour reflects a person that is at peace with himself.

A 15-hour workday is a norm. He has achieved much success, yet is reserved when asked to share a defining accolade. “I’ve always sold something, even at primary school,” says Kobe. He has learnt that good opportunities arise when you are not prepared. “Explain what you do in three minutes. Give a reason to choose your business over competitors,” is his unique sales advice. “Put race aside,” urges the CEO. “Compete as if we are all the same. Deliver results and your craft as a competent person.”

While studying towards a BCom Economics at the University of Limpopo, an associate invited Kobe to address the headman of a small mining village in Limpopo, situated in the far west, towards Rustenburg. There was inspired logic behind the invitation. Kobe’s associate told him, “You are studying economics, understand trade. Come speak to the headman. We have many mining deposits. We don’t know what to do or how to deal with potential investors.”

The 21-year-old started talking, despite this being his first visit to a mining village. “I gave them an overview and they invited me back.” Kobe became their de facto economic advisor. “It was important for them to understand trade flow, to understand that when you negotiate you mustn’t just bring up x amount per mine per ton. Fight to bring value to the value chain.” The mining village started yielding favourable results. “When they met with the Department of Mineral and Energy Affairs or investors they were better prepared.”