What makes a corporate purpose statement effective, and how do you embed its logic throughout the organization to become truly purpose-driven? Based on extensive research and consulting with companies engaged in such efforts, Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok describe a new framework for implementing a corporate purpose that engages employees and drives their daily actions.
هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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