What makes a corporate purpose statement effective, and how do you embed its logic throughout the organization to become truly purpose-driven? Based on extensive research and consulting with companies engaged in such efforts, Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok describe a new framework for implementing a corporate purpose that engages employees and drives their daily actions.
هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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The right answer depends on the strategic importance and maturity of AI in your company.
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Make Smarter Investments in Resilient Supply Chains
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Organizational identity, architecture, and collaboration can be either assets or liabilities to pursuing growth in new sectors.
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Build the Right C-Suite Team for Your Strategy
CEOs can foster a more effective leadership team by understanding when to tap senior executives' competitive instincts and when to encourage collaboration.
A Better Way to Unlock Innovation and Drive Change
A strengths-based approach to building teams can win employee commitment to change and foster an inclusive, agile culture.
