Working Values: How Purpose, Morals, and Meaning Build Stronger Organizations
MIT Sloan Management Review|Summer 2022
VISIONARY LEADERS ARE DEMONSTRATING that a foundation of positive core beliefs, a unifying higher purpose, and a strong ethical code create fertile ground for employee engagement, customer loyalty, and organizational growth.
Working Values: How Purpose, Morals, and Meaning Build Stronger Organizations

What makes a corporate purpose statement effective, and how do you embed its logic throughout the organization to become truly purpose-driven? Based on extensive research and consulting with companies engaged in such efforts, Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok describe a new framework for implementing a corporate purpose that engages employees and drives their daily actions.

هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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