How To Get The Best Deals At Target

These two moms are retail experts—and want to reveal all their shopping secrets.

- Allana Akhtar

JEN COLEMAN AND LAURA Wiertzema are always at Target. Literally. It’s their job. Six years ago, the pair decided to start an Instagram dedicated to their Target finds and quickly gained 10,000 followers. After posting their favorite items every day, now @targetdoesitagain has over 900,000 followers and brings Dallas-based Coleman, 35, and Los Angeles resident Wiertzema, 38, enough revenue through ads and sponsored content that the two moms quit their retail jobs.

Coleman and Wiertzema managed to get in on the ground floor of Target mania. Now other Facebook groups about couponing and deals have hundreds of thousands of followers, and Instagram accounts detail the store’s best baby clothes, home decor, vegan food—even the cute dogs spotted roaming the aisles.