Dance, Dance Diamonds

Chopard brings a fresh face to the new Happy Diamonds campaign, and we talk to co-President Caroline Scheufele on the creation of the iconic Happy Sport

- Katherine Arteche

In 2016, Julia Roberts was photographed prancing barefoot on the red carpet at the Cannes Film Festival. Despite her incomplete ensemble (which was deduced to be in response to the event’s strict dress code), the joyful aura that radiated from Roberts was dazzling. She was grinning in her off-shoulder Armani Privé gown that was paired with statement jewelry — a diamond and emerald necklace from Chopard. Roberts, who is known for her natural beauty and infectious smile, carried on at the event with graceful demeanor that did her fellow shoe-wearing peers no favors.

This is what Caroline Scheufele, co-president of Chopard, would later call the embodiment of joie de vivre, a French phrase to mean the enjoyment of life. Recently, Roberts became the face of the Happy Diamonds campaign, who, according to Scheufele, conveyed the collection’s spirit. “Julia is the ultimate Happy Sport woman when it comes to embodying the maison’s values. She represents an era and has shaped authentic contemporary mythologies — the trademark of all those who have left an enduring impression on the history of cinema. Chopard and Julia were absolutely destined to cross paths thanks to our mutual flamboyant magnetism, freedom-loving spirit, and inextinguishable joie de vivre.”