The Changing Face Of Luxury

The concept of luxury has evolved. At one point, luxury, which encompassed experiences and material goods, was accessible only to a select few. Today, as the world shifts and needs change, it has become a state of mind — something that’s both tangible and intangible that allow for convenience, satisfaction, and ultimately, happiness.

- Alfonso Pereira

For brands like Lexus, luxury is more than just a product — it is a lifestyle. The iconic brand, well-loved for its automobiles, is helping redefine the concept by offering customers a new approach to driving; an approach rooted in thoughtful details that come together to form something greater, which is both memorable and enjoyable.

To find out more, we spoke to Divian Nair, an entertainment industry stalwart who is best known for his work on Kiss92 FM. Nair, who drives the new Lexus IS, is a busy man who relies on life’s luxuries to help him get through his days in the most hassle-free way possible.

What is luxury for you?

I associate luxury to freedom and peace of mind. Being able to afford both, in my opinion, is what makes for a happy life.

What makes the Lexus IS a luxurious car?

It is such a thoughtfully designed machine because of how well it integrates comfort and safety without sacrificing performance and experience. On top of all that, you also get the stunning looks. You can’t lose!

What was the wow factor that immediately caught your attention?