Modern Bazaar was the brainchild of the late Vishwant Kumar. The brand started operations from Vasant Vihar in New Delhi in the year 1971. Vishwant Kumar realised that there was a discerning consumer who was looking for a better and wider range of consumable products without having to travel abroad for them and thus Modern Bazaar was born. At that time, it was India’s first supermarket which provided the customer with a wide range of quality products from across the world and under one roof.
Since its inception Modern Bazaar has operated as a single store entity, however a major fire in 2004 burnt it down completely. In 2005 Kunaal Kumar, who had joined the family business in 1991, opened a new store – in Vasant Vihar again. Having re-established the brand once again he then ventured out into other areas/markets and over the next few years branches were setup at regular intervals across Delhi and Gurugram.
Currently there are 12 stores operating in Delhi & NCR. In an exclusive interview with Progressive Grocer Bureau, Kunaal Kumar, Managing Director, Modern Bazaar spoke about the brand’s strategies during the pandemic, its major customer value proposition, and the top technologies they are looking at adopting over the next one year.
Excerpts from the Interview:
How is Modern Bazaar different from others in the same category?
Over the past 57 years Modern Bazaar has established itself as a premier brand in the Food and Grocery retail segment. The differentiator between us and the competition is that we are constantly working on and evolving our store formats to provide customers with a unique shopping experience with a live bakery, fresh foods counter and a café in addition to the normal range of products.
هذه القصة مأخوذة من طبعة December 2020 من Progressive Grocer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2020 من Progressive Grocer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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SUPER-HERB INFUSED BEVERAGES THAT BRING THE POWER-PACKED GOODNESS OF SUPERFRUITS ARE TAKING THE MARKET BY STORM. THESE NONALCOHOLIC BEVERAGES CLAIM TO CONTAIN ZERO CALORIES, ZERO SUGAR, ZERO ARTIFICIAL SWEETENERS, AND ZERO PRESERVATIVES AND ARE DESIGNED FOR TODAY’S MILLENNIAL-GEN WHO ARE SEEKING A HEALTHY DRINK WITH A TASTY TWIST.
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THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
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What is driving consumers to become more conscious of what they eat?
WITH CONSUMERS BECOMING MORE HEALTH-CONSCIOUS, RETAILERS HAVE ALSO STARTED MAKING SHIFTS IN THEIR OWN MERCHANDISING AND MARKETING TO KEEP UP WITH THE TREND.
