With fears about the spread of COVID-19 coronavirus on the rise as various U.S. states reveal their first confirmed cases, consumers may seek to limit their exposure to infection by making use of grocers’ existing ecommerce programs. This may present certain challenges to food retailers, however, as they struggle to keep pace with an uptick in online orders.
“As evidenced by both public concern and stock market performance, the spread of coronavirus is one of the most serious and challenging developments that retailers have had to cope with in a very long time,” affirmed Kelly Lynch, retail solutions manager at ActiveViam, a retail pricing platform provider with offices in London, Paris, New York, Singapore and Hong Kong.
“To successfully navigate this outbreak, retailers need to think about how they can best restore consumer confidence and meet changing consumer buying patterns as the virus potentially spreads. This includes making sure that their online infrastructure is strong enough to cope with an influx of online orders in affected areas, making delivery strategy changes, and just simply providing customers with clear, concise information about any changes that may impact the buying experience. This type of dependable approach will provide a little additional peace of mind for shoppers, while retailers consider any overarching changes that need to be made.”
Winning consumer confidence
هذه القصة مأخوذة من طبعة March 2020 من Progressive Grocer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة March 2020 من Progressive Grocer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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Gurgaon's First and Most Successful Independent F&G Retailer
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