“We aim to open 100 stores this year and be one of the largest chains for fitness supplements & nutrition products”
Progressive Grocer|July 2021
PRAVEEN CHIRANIA, FOUNDER, MUSCLE & STRENGTH INDIA, SPOKE TO PROGRESSIVE GROCER ON HOW THE RETAIL CHAIN IS ON A MISSION TO MAKE HEALTH AND NUTRITION MAINSTREAM AND BRING BEST-IN-CLASS PRODUCTS ACROSS CATEGORIES SUCH AS PROTEINS, VITAMINS, MINERALS AND HERBAL SUPPLEMENTS MANUFACTURED BY INTERNATIONAL FITNESS BRANDS TO CUSTOMERS IN INDIA.
Sanjay Kumar
“We aim to open 100 stores this year and be one of the largest chains for fitness supplements & nutrition products”

Tell us about your retail brand and its progress over the past three years.

Muscle & Strength India was launched in 2018 and it is one of the country’s leading retailers of fitness supplements & nutrition products with 15 stores running across the country currently. The company offers a comprehensive range of genuine high-quality fitness supplement and nutrition products across categories such as proteins, vitamins, minerals and herbal supplements, etc., manufactured by international fitness brands. In a short span of time, Muscle & Strength India has become one of the fastest-growing retail chains in India in the health supplement market. With a strong focus on product development, manufacturing and distribution, our mission is to make health and nutrition mainstream and bring best-in-class products to customers.

Muscle & Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products featuring the best brands at an economical price point to Indian fitness enthusiasts.

MUSCLE & STRENGTH INDIA: FACT FILE

  • Retailer/ Brand Name: Muscle & Strength India

  • Launch Year: April 2018

  • Company Headquarters: New Delhi

  • Key People: Praveen Chirania; Mohit Verma

  • Operating Structure: Franchise-Owned and Franchise-Operated (FOFO)

  • Number of Employees: 11

  • Total Number of Operational Stores: 15

  • Number of States Present in as on date: 8

هذه القصة مأخوذة من طبعة July 2021 من Progressive Grocer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 2021 من Progressive Grocer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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