Zhang Yiming - Dancing The Hype

It is not much of an exaggeration to say that the world today revolves around social media.

The internet has served to make the world a smaller place by connecting billions together via a single world-spanning network of communication and knowledge. Even among this power of interconnectivity, social media stands as the king of communication.

The importance of social media websites and apps cannot be understated. The way these services function has struck a chord with humanity’s need for social interaction. Combined with the convenience of the internet, social media has allowed people from across the world to share their thoughts, opinions, and experience with only a few clicks of a button.

This ease of sharing is also why social media is a prime conduit for marketing. Businesses today are becoming increasingly aware of the significance of such services. The reach of social media is potentially infinite. It is no wonder that organisations want to utilise these platforms to spread their message to as wide an audience as possible.

Another reason why social media is becoming more appealing as a marketing platform is due to the fact that the internet is slowly but surely causing print media to go extinct. It is far easier and simpler to advertise and market via the internet as opposed to physically. In today’s globally digital world, it is also much easier for consumers to get what they need from the internet, be it goods via e-retail, or information.

As such, it is a no brainer for businesses to leverage social media to their advantage. In 2019 alone, statistics have shown that the average person could clock-in up to 140 minutes of use on social media per day. With that much screen time, any business would want to ensure that some of that time is spent engaging with their brand. Over the past few years, such digital marketing strategies have proven highly effective, especially among the younger and more tech-savvy consumers.