Select Citywalk: Making Shopping An Experience To Remember

This year, Select CITYWALK will be focusing on expanding categories like ethnic wear and sports stores which are missing in the mall, while also adding more F&B options…

- Charu Lamba

Delhi’s Select CITYWALK, one of India’s most recognised and highly felicitated shopping centres, is planning to take the shopping experience one notch higher by adding additional 15 percent area.

Explaining how the mall is planning to utilise the space, CEO & Executive Director, Select CITYWALK, Yogeshwar Sharma says, “We will be focusing on expanding categories like ethnic and sports which are missing in the mall. We will also be adding more F&B options.” Earlier, F&B used to occupy 12 percent of the total portfolio of the mall. Recently, it was increased to 15-16 percent and now the mall authorities are planning to increase it to 18-20 percent.

Apart from this, fast-fashion retailer Zara – which has its best-performing store in Select CITYWALK – is also looking forward to expanding its area by 50 percent.

“Most brands always ask for additional area to expand their stores. However, before allotting more space to the brand, we evaluate the additional value that it is adding to the mall. For example: Instead of giving 20,000 sq.ft. area to upcoming brand Uniqlo, we opted for giving the area to 20 different brands,” says Sharma.

Choosing Right Tenants

Select CITYWALK has a very strict short-listing criteria for new and existing tenants.

“Before signing any lease contract, we check the category and its performance in the mall along with the number of new customers it will be attracting. We also compare it with the existing brands in the same category. We make sure that the new brand which is entering the mall should not be a category killer. Instead of bringing a brand at the cost of other, we prefer that it should supplement the existing brands,”says Sharma.