![Funny Business](https://magarticles.magzter.com/articles/14360/386151/5dd691f6ceea8/Funny-Business.jpg)
How do you measure a successful marketing campaign? One could set a baseline and note a tangible increase in sales or market penetration. However, it’s not usually that simple, and success can remain obscured. Recently, I had an experience that might assist in understanding this better.
One Friday, our cat Archie went missing. We looked everywhere, but sadly, no one had seen him since Thursday afternoon. By Saturday, our children were distraught, and I was trying to keep it together. My wife was in the USA for a family function and I had been in hospital on a drip with the worst bug I had ever experienced. Keeping it together, while normally not a challenge, was not simple at all.
هذه القصة مأخوذة من طبعة December 2019 من Skyways.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2019 من Skyways.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![Fit For Purpose](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd0de979512d/crp_Fit-for-purpose.jpg)
Fit For Purpose
Changing legislation offers a range of opportunities in the health sector
![Good For Grinches](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd1af1e1160e/crp_Good-for-grinches.jpg)
Good For Grinches
Finally! A holiday season Scrooge himself can invest in
![A Paradise In The Wilderness](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd0dc655d8f8/crp_A-paradise-in-the-Wilderness.jpg)
A Paradise In The Wilderness
Visitors find freedom at Treedom on the Garden Route
![Do It For The Kids](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd0dfaf81af9/crp_Do-it-for-the-kids.jpg)
Do It For The Kids
Parenting styles play an important role in helping children develop through the pandemic and beyond
![Trekking With Teens](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd1abfb4ea2e/crp_Trekking-with-teens.jpg)
Trekking With Teens
Travelling with adolescents comes with a unique set of challenges
![Know Your Mind](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd1b179bb777/crp_KNOWYOUR-MIND.jpg)
Know Your Mind
Our brain uses shortcuts to think quickly but, sometimes, these mental timesavers let us down. Dr Pragya Agarwal discusses the science of cognitive biases, and why it’s more important than ever to understand how they hold sway over our views
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Infected With The Travel Bug Again
As tourism-related establishments up their game to ensure visitor health and safety, it’s possible to feel positive about travelling again
![Star attraction](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd0daf3c47ad/crp_Star-attraction.jpg)
Star attraction
Greater Kruger lodge makes a spectacular first impression
![Palala position](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd0d9481e031/crp_Palala-position.jpg)
Palala position
The effect of the past on the present is positively felt in a luxury Waterberg lodge
![Can the spam!](https://reseuro.magzter.com/100x125/articles/14360/559471/5fd1ad4b69197/crp_Can-the-spam.jpg)
Can the spam!
Irrelevant advertising will almost certainly turn consumers against your product