Inventing An Altruistic Product Is One Thing, Taking It To Market Is An Altogether Different Challenge.
We speak with three self-made CEOs who took big risks with unique products to make a difference to people’s lives. Here’s how they did it.
AMANDA HART CEO, BE A LOOPER
Tasmania has the highest youth suicide rate in Australia: 45 victims for every 100,000 people. And that’s just the tip of the iceberg, and a statistic that doesn’t take into account the collateral psychological damage levelled upon family and friends who are left behind. “Growing up in Tasmania, I lost three close friends and nine people from my wider circle,” says Amanda Hart. “So when I was 18, I went to a suicide prevention retreat to learn how to help people at risk.”
It was there that Hart first learned about a mental health check-in tool where people rate their mood and text this information to a friend or counsellor every day. A low rating equates to an SOS and the receiver calls the sender. During the same period, Hart was forging a career rolling out technological transformations for companies. “That was the penny-drop moment,” she says. “I realised I could reach a lot more people with technology.” So she built an app that reminded users to rate their mood at a set time every day and send the score to five nominated friends. If a score of three or below was received, all five friends would get an SOS alarm on their phones. And the system would be reciprocal. So users would also get to see how their friends were tracking and offer them support too.
Two months after the app was launched in December 2017, more than 6,500 people from 55 countries had downloaded it. Between them, they had sent 1,700 SOS messages – which had potentially saved the same number of lives.
ZIAH LANE CEO, NO ISSUES
هذه القصة مأخوذة من طبعة June 2018 من The CEO Magazine - ANZ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2018 من The CEO Magazine - ANZ.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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Once in a LIFETIME
CO-FOUNDER AND MANAGING DIRECTOR OF INTEGRITI PROJECTS ANDREW STENOS IS BUILDING MORE THAN BESPOKE HOMES. HE’S ALSO BUILDING DREAMS FOR CLIENTS WHO KNOW EXACTLY WHAT THEY WANT.
PUTTING FAMILY FIRST
COUNTRY LIVING HOMES MANAGING DIRECTOR MARK RAVENSCROFT HAS OVERSEEN IMPRESSIVE GROWTH, BUT NEVER LOST SIGHT OF WHAT MAKES THE SOUTH AUSTRALIAN CONSTRUCTION BUSINESS SUCH A SUCCESS.
“A SAFER COMMUNITY IS MY MAIN PRIORITY”
ULTIMATE SECURITY CEO NASSIM SAID HAS BUILT A HIGH-TECH SECURITY ORGANISATION FROM THE GROUND UP, ALWAYS WITH COMMUNITY SAFETY IN MIND AND AN INSISTENCE ON FAMILY VALUES.
We Did It Our Way.
WHEN STEVEN SIMEONI FOUNDED TAS CITY BUILDING, HE KNEW HE WANTED TO DO THINGS DIFFERENTLY.
FROM PRECISION TO PREZZEE
A COMMERCIAL PROPERTY BARON AT 24, PRECISION GROUP BILLIONAIRE SHAUN BONÉTT HAS BUILT HIS CAREER ON UNDERSTANDING THE RETAIL MARKET. NOW HE’S INTRODUCING PREZZEE, THE DIGITAL GIFT CARD PLATFORM THAT’S CHANGING THE WAY WE GIVE.
HIGHWAY STAR
IN REGIONAL AUSTRALIA, WHERE TRUCKS ROUTINELY NAVIGATE VAST STRETCHES OF HIGHWAY, THE ROAD BETWEEN AGRIBUSINESS AND COMMUNITY IS SHORT. DENILIQUIN FREIGHTERS IS AN OLD HAND AT THAT ROUTE, WHICH CEO VICKI MEYER SAYS IS ITS MOST IMPORTANT ONE.
BENEATH THE SHEETS
A GOOD NIGHT’S SLEEP GOES A LONG WAY TOWARDS MENTAL WELLNESS, AND AH BEARD CEO TONY PEARSON BELIEVES THE OFT OVERLOOKED MATTRESS IS THE ESSENTIAL INGREDIENT.
