“We Have A Lot To Learn From China.”

China Represents Porsche’s Largest Market, With Buyers From A Much Younger Generation. Porsche China CEO Jens Puttfarcken Identifies What Brings These Customers To The Brand.

The path to every vehicle made by Porsche begins at the racetrack – an ideal starting point that informs the company’s mission. “Everything we learn at the racetrack helps further our mission of developing the sports car of tomorrow,” says Jens Puttfarcken, CEO of Porsche China. “We are never content to rest on our laurels. We always blaze new trails, believe in our ideas and fight for our principles. We never blindly follow trends or allow ourselves to become complacent. This persistence – whereby each idea is nurtured – is what has defined us since our very beginning.”

Established in Stuttgart, Germany in 1931, Porsche has built a successful global empire in the luxury sports car market that has placed it among the crème de la crème of high-performance vehicle manufacturers. Central to its DNA is strong a sports culture, which culminates in its creation of ‘intelligent performance’. “Our mission to build sports cars for daily life drives us to translate racetrack victory into a street-legal vehicle in the most intelligent way,” Jens says. “A Porsche must combine design and function, performance and everyday usability, innovation and tradition, and exclusiveness and social acceptance – all in a great harmony. That is our principle of car making.”

Porsche’s image has remained unchanged over the years and it continues to deliver on founder Ferdinand (Ferry) Porsche’s goal of building the dream sports car and creating the ultimate sports car experience for its customers. “You do not just drive a Porsche; you live it at any time,” Jens says.