As global distances blur, India remains a top market for international apparel and lifestyle brands. More so they have an interesting business proposition to offer.
The success of Spanish fast fashion retailer Zara in India is often considered as a case study by itself. For, not every brand that has entered the Indian market has managed to sell more than USD 100 million worth of products in a short span of five years after it opened its first store in 2015, in a joint venture with Trent Ltd. Like Zara, many global brands have entered India over the past three years. In the last two years alone a legion of fabled global fashion brands like Inc, Spanish brands Women’s Secret and Springfield, Italian children’s wear brand Monnalisa and Chinese fast fashion retailer Yoyoso have entered India.
With over 1 billion population and many millennials turning to western style clothing for fast fashion, India is one of the most prominent markets for American and European apparel brands. Commenting on why India is an important market for global brands, Adeeb Ahmed, Managing Director, Tablez India, says, “Customers in India are well-traveled and vastly exposed to the international fashion brands, which makes India one of the most important markets.”
BUSINESS PROPOSITION
هذه القصة مأخوذة من طبعة July - September 2019 من The Franchising World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة July - September 2019 من The Franchising World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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Lighthouse Learning Pvt Ltd, formerly EuroKids International Ltd, demonstrates resilience and growth, expanding its network of pre-schools and K-12 schools. In FY2023, it added 450 franchise preschools, bringing the total count to approximately 1,600 Eurokids franchisees and 35 Kangaroo Kids franchisees pan India. Prajodh Rajan, Co-founder & Group CEO, Lighthouse Learning Pvt Ltd discusses the brand's strategies and expansion plans with Beny Sachdeva
BABYSTEPS TO SUCCESS
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