In his book, Master Opportunity and Make it Big, Richard M Rothman says, “The success of your career, your business, or any other important aspect of your life, is enormously influenced by the opportunities you choose to pursue. In fact, these decisions are among the most important you will ever make in your life. In choosing these, you choose your fate.” Enabling innovation and growth in an organization comes from choosing the right, lucrative opportunities that are compatible with its vision and mission.
The fundamental role of a leader is to set a firm direction for the team to follow. As a business leader, you are expected to steer your ship toward opportunities that can provide many years of sustained, profitable growth.
Do you often feel that your business has lost its way? Has it consistently missed opportunities that have been captured by others?
Unless you know in which direction you want to go, virtually any course of action will get you lost. Whether you define it as a mission, a vision, or a goal, the direction you set for your team is always crucial to your success.
These days most companies have prepared a written mission and vision statement. Unfortunately, these statements tend to be corporate versions of the Ten Commandments, ie we are innovative, ethical, a meritocracy, customer-centric, etc.
Although this type of mission and vision statement may serve as an excellent guide to appropriate corporate and employee behavior, it rarely helps to set us on a firm course to harvesting the best opportunities.
financial goals can make you poorer
As the alternative to using their mission statement, most leaders set financial goals. In the past five years, I have interviewed the managing directors of several hundred Indian companies of all sizes in dozens of sectors. Over 99 percent have described their missions to me in financial terms, such as: “We would like to double sales in the next three years.”
In general, these leaders have consistently failed to meet these lofty goals. Why?
Financial goals can be useful at a tactical level, for example, setting targets for individual salespeople. However, at a strategic level, they are ineffective. Why? Because financial goals do not, in any way, help the leader or his team to find, evaluate and choose the opportunities that can provide sustained, profitable growth.
هذه القصة مأخوذة من طبعة November - December 2018 من The Smart Manager.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November - December 2018 من The Smart Manager.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Building A Quality Culture
A strong company culture defined by its values, beliefs, and behaviors, has a profound impact on its products and services. More so in today’s VUCA world, where to stay relevant and maintain a competitive edge, it is critical for organizations to build a culture that focuses on quality. Suresh Lulla, author of Quality Fables, elucidates through significant examples how creating a culture of quality is imperative to driving success and productivity.
Customers For Life
The history of General Motors in India can be traced back to the 1920s, when it became the first automotive company to set up an assembly plant in the country. The relationship since then has not been as fruitful as GM would have hoped. GM’s flagship brand, Chevrolet, was introduced in India to build upon the success of the popular Opel marque. However, success has been fleeting at best—an issue that GM India is determined to rectify. It aims to do so by adopting a two-pronged approach: using customer feedback to influence product development, and delivering a superior sales-to-service experience.
The Digital Shift
… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.
The Story Of Telling
“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.
Complexity Is Simpler Than You Think
Kay Kendall and Glenn Bodinson, authors of Leading the Malcolm Baldrige Way, shatter myths about excellence models such as Baldrige and EFQM.
Proponents of Isolation Never Become Victors
Multilateralism in the political and economic space has always led to frameworks that favor the mighty. WTO was no exception. With agriculture kept out of its purview, it could never become a truly fair and free trading system. China was the only large emerging economy that exploited relative openness in low-cost manufactured goods to take full advantage of the system. Other emerging economies could at best garner minor gains.
A History Lesson (From Year One) for Trump and the Brexit Crowd: Isolationism Has Never Worked!
Professor Stephane Garelli on growing isolationism.
A Win-Win Game
Business is not a sport where some stakeholder has to lose or fare badly for others to do well. Building an atmosphere of trust and transparency between all stakeholders will help companies retain them even during adverse times.
A Sustainable Model
With a total market value of $4.3 trillion and an employment base of at least 1.3 million direct employees and millions of others indirectly employed, platforms have become an important economic force.*Companies today are constantly looking for ways to build platforms—Infosys Ltd announced its plans of monetizing its platforms to make them a $2 billion business by March 2021. But are all platform businesses successful?
Custom Made
…three in four consumers said they receive too many emails from brands, and one-fifth said they could not handle the current volume…69 per cent have ‘unfollowed’ brands on social media, closed their accounts or cancelled subscriptions.*In these times, when the market is flooded with products and services, the most efficent way to engage customers is to offer them customized content. To achieve this, brands need to focus on observing the nuances of individual preferences.
