TYNIMO: The Art Of Organized Browsing Space
Visual Merchandising and Retail Design|November 2019
Spread across 1800 sqft, the new Tynimo store is designed to deliver a convenient and enjoyable ‘organized browsing’ shopping experience to the young customer of today in an experiential lifestyle environment.
Smita Sinha
TYNIMO: The Art Of Organized Browsing Space

Located at Bangalore’s shopping hub Commercial Street, Tynimo, the Japanese-style lifestyle store, is designed to deliver an ‘organised browsing’ experience in a combination of store design, store planning and visual merchandising.

Tynimo is a young Indian retailer committed to addressing the different lifestyle needs of millennials. The innovative assortment comprises a curated mix of stylish lifestyle categories such as beauty, home, fashion accessories, stationery, kitchenware, sports, travel and Indian handicrafts. With new products launching every month, the store is planned as a space that can easily transform to suit the different new product.

Designed by Bangalore-based design company, Four Dimensions Retail Design, the store has been built at a cost of Rs 2,500 per sqft.

The store front features a digital screen supported by a ‘cube frame’ visual merchandising fixture to present compelling products to passers-by, while the store circulation is planned with the core objective of optimizing the customer’s journey and presenting all its offerings to him/her.

Along the power aisles are strategically located ‘Trending points’ that help filter the bestsellers and innovative products and make suggestive recommendations to browsing customers.

“We wanted a store design for our brand that is unique and creative in design, cost effective in production, ergonomically efficient,” Vaibhav S Jain, Director – Sales & Marketing, Tynimo Lifestyle said.

هذه القصة مأخوذة من طبعة November 2019 من Visual Merchandising and Retail Design.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 2019 من Visual Merchandising and Retail Design.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من VISUAL MERCHANDISING AND RETAIL DESIGN مشاهدة الكل
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 mins  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

time-read
3 mins  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 mins  |
March 2021
For the love of Laminates… SURAT
Visual Merchandising and Retail Design

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 mins  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 mins  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 mins  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 mins  |
March 2021
The Design Divas…
Visual Merchandising and Retail Design

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

time-read
5 mins  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 mins  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 mins  |
March 2021