In-cinema dining is turning out to be serious business as F&B contributes around 30% of the total revenue that any multiplex chain earns. The amount which people spend on tickets is similar to the one they spend on food and that‘s how the business becomes sustainable.
It is rightly said that films and food go hand in hand today. With consumers spending more at cinema halls and with online ticketing gaining prominence, multiplex operators are increasingly focusing on improving their revenues from the food and beverages segment. From setting up own F&B division to offering curated menu to enabling online offers like the Movie ticket + Food combo offer, multiplex operators are doing different things to shore up revenues.
In Carnival Cinemas, consumer spends on F&B ranges anywhere between Rs. 50 and 80 per head compared to an average cost of movie ticket at Rs. 150-160. We are hoping that the food and beverage revenue would grow by another 10 percent.
Indian multiplexes have been havens of tempting and delicious food & food is actually one of the first things which come to our mind when we think about watching a film at a multiplex. But going to the movies can be quite an expensive affair; after all you always get tempted and order extra butter on your popcorn. Then there’s the smooth waft of warm caramel that lures your taste buds every single time and you thoughtlessly order another box of caramel and cheese popcorn. By the time you know it, you’ve downed lots of calories without even realizing. If you’re a movie buff who never misses a single flick, you’ll know exactly what we’re talking about.
هذه القصة مأخوذة من طبعة January - February 2018 من foodService India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة January - February 2018 من foodService India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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Thinking out of the box
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Amit Johari, Co-Founder, House Of Commons, which is located at Connaught Place, Central Delhi, talks to FoodService India about how summer trends differ from the other seasons in terms of the choice of beverages & appetisers, and on the profitability prospects for restaurants during the season.
A bar that does not burn a hole in your pocket
Yudhveer Singh, Founder of Delhi-NCR based The Beer House Café, in a conversation with the FoodServcie India, highlights the unique features of his establishment and the market strategy it has adopted to stay relevant in a competitive market.
A childhood passion becomes a profession
A childhood passion turned into a full-blown career for Chef Shaurya Veer Kapoor, Head Chef, Gola Sizzlers (A Naresh Gola Group). In a conversation with FoodService India, he discusses the changing tastes of Indian consumers and how he has created the themes for the diners at Delhi-based Gola Sizzlers and Cafe Hawkers.
