Focus On: Intelligence Squared
Computer Arts - UK|July 2019

What’s the professional opinion of studio output’s rebrand of the well-respected online debating forum?

Focus On: Intelligence Squared

ROB COKE

Executive creative director, Studio output www.studio-output.com

The aim of the brand refresh and website design is to present Intelligence Squared as the home of intelligent debate. The overall tone creates a sense of quality editorial through typography combinations, while colours indicate topic areas, creating sub-sections that aid navigation.

As is often the case when adapting brands to digital platforms, we evolved the logo itself to fit the system, rather than building the system out from the logo. It’s an elegant update of the previous wordmark, optimised to provide greater strength and legibility at all sizes.

هذه القصة مأخوذة من طبعة July 2019 من Computer Arts - UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 2019 من Computer Arts - UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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