Behance
Is being on social media helping to advance your career? If the answer’s no, you’re not alone. For every designer or illustrator who gets their big break thanks to a post or tweet, there’s a dozen with nothing but sore thumbs and a tension headache. So what’s the secret to making social media work for you?
To start with, in 2020 it’s impossible to make good use of all the different social media platforms. There just aren’t enough hours in the day, and it’s much better for your productivity (and sanity) to focus on just one or two.
But which ones? Well, while everyone’s different, our research suggests there are four platforms that most Computer Arts readers will find useful at this present time. In this article, we’ll look at each in turn, explain what they have to offer, and how to make the best use of them.
Design work that features a strong graphical element is probably best suited to appearing on Instagram. The most visually focused of all the social platforms, it’s the go-to place to see work by artists, illustrators, animators and 3D artists. On the downside, you’ll have to work around the default square image format, and you won’t be able to add links to posts unless you sign up to the new Instagram Checkout service for selling goods.
Illustrator Haley Tippman has been using Instagram to share her work since 2017, and around 95 per cent of her assignments originate from art directors finding it and contacting her – either through DMs (direct messages) or via the website she links to in her bio. Note, though, that this doesn’t always happen instantly.
هذه القصة مأخوذة من طبعة March 2020 من Computer Arts - UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2020 من Computer Arts - UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com