Is Inclusivity The New Sustainability?

Marianne Waite thinks companies should remove barriers to brand experience by thinking green

Disability has never had it so good. Kind of. In the UK at least, the 2012 Paralympics was truly a watershed moment. It encouraged people to consider disabilities in ways they had never before.

Disability is now far more likely to appear on our screens in the form of presenters, actors or in advertisements. It is also more likely to be discussed openly in the workplace, or down the pub between friends. And consequently, the pace of change in just a few years has helped break down barriers that have held disabled people back for centuries.

But in many ways, significant challenges remain. Challenges that go beyond on-screen diversity and communication. We now need to focus on how we accommodate disabled people in all aspects of business. Not just congratulate ourselves on how much we all enjoyed the 2012 Paralympics and the 2016 Maltesers adverts.