If Technology Doesn't Impact Livelihood, It Is Meaningless

It is one of the names that is synonymous with cutting edge technology and a brand that sits inside most of our computers. And it is also at the forefront of a number of digital initiatives to change India. Just how is Intel doing this and where does the company stand today? Nimish Dubey and Akriti Rana talked to Debjani Ghosh, Vice-President, Sales and Marketing Group, Managing Director, South Asia, Intel, to find out more.

- Nimish Dubey and Akriti Rana

When we think of Intel, two things come to mind: the tech behemoth which is known for its processors and the company that is behind initiatives like Digital India. How has 2016 been for them? 

First of all, I think the two are very well connected. They are two sides of a coin. We see Intel as a technology company today, not so much as a processor company; it is really a technology company. And the work that we are doing is to enable the users, the end users, to get more out of technology in their day-to-day lives. So, when you look at applying that within countries, within segments, I feel very privileged because I think India presents us with the opportunity to get the best out of our technology.

The challenges in India are so huge and most of these challenges cannot be solved but with the use of technology. It requires a tremendous level of innovation and understanding of the eco-systems, the users, their values and needs in order to do that, to solve the problems with technology, and I think Intel is in a position where we are able to stitch all these different elements together to create end user value.

And not just in a position, but we have the commitment to do it. And that makes a big difference .Top down. Not just me or not just on the country level. In fact, our president was in India last week and the one thing Dr. Murthy’s feedback to me was, this an opportunity which we don’t have anywhere else, this magnitude of an opportunity. We just have to do our best. So, for me it all sort of plays very well together and not just plays well together but is interconnected.