Global enterprise software firm Micro Focus has completed its merger with Hewlett Packard Enterprise’s (HPE) software business in September 2017. The company has partnered with the niche regional VAD Spectrami to deliver its solutions to the market. Micro Focus’ Marwan Shanti, director channel for Emerging Market and Neeti Rodrigues, regional director for Enterprise Security Products along with Spectrami’s Anand Choudha, president and CEO, and Anas Handous, director for Global Alliance, shed light on the vendor’s channel strategies for the Middle East region.
Can you elaborate on Micro Focus’ channel strategy for the region?
Marwan Shanti: Post the spin and merger of HPE’s Software Business, which was successfully completed under the Micro Focus umbrella, we are now in the process of integrating both channel programmes. We are keen at harnessing the investment of our partners and distributors from both sides. However, during FY 18, we will keep both programmes running from legacy Micro Focus and HPE Software. By November FY 18, we aim to have one consolidated programme for our combined partner community. In the meantime, we are encouraging partners from both sides to register on portfolios from either Micro Focus or legacy HPE Software. Our objective is to have a consolidated and synergized plan in place during 2018.
هذه القصة مأخوذة من طبعة November 2017 من Reseller Middle East.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2017 من Reseller Middle East.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Distinctively Different
In a competitive marketplace, only those firms who dare to distinguish themselves through innovative initiatives and ensures they are at the forefront of change can hope to flourish over the next decade. Janees Reghelini caught up with Ramkumar Balakrishnan, president, Redington Value, to discover how the firm aims to redefine distribution.
Serve To Lead
In a landscape where margins are increasingly declining and hard to sustain, partners are discovering that services offer an opportunity to supplement their business. Reseller ME speaks to experts to learn how the channel can differentiate through a strong services offering.
Seek The Silver Lining
Jan Ursi, EMEA director of channel, Nutanix, advises channel partners to create digital services based on cloud technologies that can benefit organisations.
Public Promise
As a publicly listed firm Avaya International’s first priorities are to enable partners to maximise the accelerated innovation it aims to bring.
Akyumen Inks Partnership With Dubai's Sands Distribution
Akyumen, manufacturer of electronic and mobile technology products globally, has signed up Sands Distribution as its GCC distributor, as part of its global go-to-market strategy.
Deploying Software-As-A-Service
In the Software-as-a-Service (SaaS) model, third-party providers host applications and ensures it is accessible to customers. As one of the main categories of cloud computing, SaaS along with Infrastructure-as-a-Service (IaaS) performance have been driving growth over the course of last year.
Optoma Signs Up Redington For The Gulf Region
Optoma, a global projector brand has appointed Redington Gulf, the regional services and solution provider for manufacturers of IT, telecom and digital lifestyle products, as its authorised distributor in the Gulf region.
The NotPetya Outbreak
Mohammad Tabbara, senior systems engineer, UAE and Channel, Infoblox, discusses the recent ransomware attack and how channel partners can help customers to stay on top of their cybersecurity solutions.
A Fine State
Recent Gartner report revealed that governments in the Middle East and North Africa markets are expected to spend $11.6 billion on IT products and services in 2017. In such a scenario, we speak to experts to discover how resellers can customise their offerings and approach to be the preferred partners for the regional government sector.
Turn A Profit
Sustaining profitability is one of the key issues that Middle East channel players continue to have today. Profitable partners are essential to the success of a vendor’s business. But with declining margins and difficult market conditions, resellers are increasingly finding it hard to be lucrative. Reseller Middle East speaks to channel managers to learn their strategies to ensure partners are profitable.
