Positive Reception Of Savor Europe Campaign During Food Istanbul 2017

A tasting menu, a discussion panel with the meat industry specialists, meetings with the media, a special business talks area – these are the offers that the Organizers of the promotional and information campaign - Savor Europe - presented during the Food Istanbul fair that took place from 20 to 23 of September 2017.

The positive feedback was immediate! During the first day, the Guests appreciated an exquisite tasting menu. After the discussion panel that took place on the 21st of September, the participants univocally praised the contents focused on the specificity of the Turkish market. The aim of the campaign conducted on the territory of Turkey until January 2018 is the popularization of the European beef.

Food Istanbul is a 4-day long celebration of the food industry that gathers over 1000 exhibitors from Turkey and other countries. On the area of 60 000 m2 in the CNR Expo hall in Istanbul, the visitors have a chance to encounter companies that represent all the businesses that cover the chain: production, storing, and distribution. This event is an occasion to conduct trade negotiations, diplomatic meetings, and market discussions. Thanks to the partnership of the Association of Exporters and the cooperation with the embassies, the Fair introduced a new quality in the realm of B2B. Savor Europe Campaign, apart from the information point, hosted a discussion panel focused on the European meat and organized a series of individual meetings with the media.

Our campaign is based on the key exceptional qualities of the European beef – high quality, safe products, strict production norms, and honest cooperation. Following these standards, during the second day of the Fair we organized a discussion panel that was attended by the outstanding guests – the representatives of the Turkish trade organizations, the media, diplomats, and Turkish meat importers. Thanks to the honest, factual discussion and active understanding of the market needs, we build the awareness of our product and we build a trade platform between the European producers and Turkish clients. This is an up-to-date subject as Turkey decided to open its market – explains Katarzyna Oponowicz, the Polish Meat Association office director, the Organizer of Savor Europe campaign.