Marketing Secrets!

Realising the significance of marketing in today’s world, ADIT CHOUHAN, entrepreneur of digital marketing firm, Click Technologies, has penned down the practical aspects of marketing in his debut novel, Marketing - Tricks of the Trade They Won’t Teach You at B-Schools.

- Nishad Shinde

To begin with, give us a little background about yourself... Well, I am a passionate marketer since more than a decade, and a persistent entrepreneur at heart. I run a digital marketing firm called ‘Clicks Technologies’ in Pune, and am also working on, as well as looking for funds, for a new age lifestyle-based social commerce platform called ‘Style My Life’, that I believe has the potential to become first truly global business emerging from India.

Alongside, I am involved with Edupristine, a Mumbai-based educational firm, as one of their visiting faculties, besides training working professionals from Pune in digital marketing. I also, provide marketing consulting services to a few clients who approach me organically through my network and need guidance in branding/ marketing strategy, planning as well as execution.

By education, I am an engineer in Electronics and Communications, and also an MBA in Marketing and Finance from Symbiosis, Pune. As regards family, my parents reside in Indore, while my wife, Prerana, who is an Aviation & Hospitality Trainer, and I live in Pune.

Writing is something that doesn’t come naturally to every human being. How did writing happen to you? What was your inspiration behind venturing into it?

I always knew that I had a way with words. Writing used to come naturally to me, where a lot of people used to struggle for words while writing, even after being fabulous while speaking. These things have their own way of coming smoothly and effortlessly to you, I feel. Same seems to have happened with me, too.