New Balance
Female Singapore|July 2017

Two new ranges claim to tackle the most demanding skincare issue of the 20 something millennial set: a complexion that looks picture-perfect but isn’t. Goh Yee Huay reports.

New Balance

It’s a tough call coming up with the perfect skincare range for young millennials. Dubbed Recessionists – a term coined by American consultancy Bridgeworks to describe those born between 1988 and 1995 – they’re the generation weaned on smart phones, social media and High School Musical. They’re also the bunch that hit or – even worse – finished university during the Great Recession, making them an extremely careful and demanding bunch, according to Bridgeworks’ 2017 study.

High expectations aside, their youth (they would now be in their 20s) means they tend not to show obvious skincare issues like wrinkles, pigmentation or sagginess. This makes one serious conundrum for beauty brands, though not simply because they’re a hard-to-please lot.

هذه القصة مأخوذة من طبعة July 2017 من Female Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 2017 من Female Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من FEMALE SINGAPORE مشاهدة الكل
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Female Singapore

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Female Singapore

Strange Love

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Female Singapore

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Johnny Depp is certainly far from the conventional leading man: the iconically quirky on-screen roles, the rock musician persona (he was a guitarist before becoming an actor), the unexpected neoexpressionist portraits in 2022 (these paintings of cultural heroes ranging from AI Pacino to Elizabeth Taylor sold out in a day), and of course the title of being Dior's long-standing poster boy for its wilderness-inspired flagship men's perfume Sauvage for nine years and counting.

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Female Singapore

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Female Singapore

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Female Singapore

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Lying At The Heart Of Celine Beaute, The First Cosmetics Line From The House Of Celine, Is A Decidedly Romantic Notion: That Makeup Should Be A Luxurious Ritual.

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mother!

FOR AN EDITION CENTRED AROUND NOSTALGIA, HOW COULD WE NOT HEAR FROM THE ONES WHO'VE SEEN THEIR RESPECTIVE INDUSTRIES CHANGE OVER TIME? SIX RENOWNED AND BELOVED CULTURAL AUTHORITIES IN FASHION, DESIGN AND CULTURE IN SINGAPORE SHARE WHAT THEY'VE LEARNT, WHAT THEY MISS AND WHAT WHAT KEEPS THEM GOING.

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Female Singapore

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Female Singapore

thank you for the memories

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Female Singapore

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