Innovative Approaches To Meet The Changing Media Marketplace
Digital Studio|September 2018

Our industry is in an exciting transition period.

Innovative Approaches To Meet The Changing Media Marketplace

The ability to make fast and smart decisions to capitalise on the promise of its future, will undoubtedly set the winners apart. The companies that have been successfully navigating today’s changing media landscape, will lead the way.

Yet, broadcasters are facing more challenges than they ever have. Consumers are moving away from the schedule-driven content consumption of the past, to curating their own content selection from a range of sources such as online platforms and social media. They are taking charge of how, when and where they engage with their favorite content.

The downturn in linear TV viewing is also well reported. An Ampere Analysis study cites, ‘the higher the uptake of nonlinear viewing devices in a given country, the lower the viewing time spent on scheduled TV.’ This places broadcasters and media organisations under enormous pressure to respond swiftly to this shift in viewing habits. They must now ensure that their stories are being told across a diverse range of platforms, so consumer awareness and engagement with their brands remain strong.

The changing face of broadcast

While traditional linear broadcast – particularly live content – remains appealing to viewers, the explosion of online video has forced broadcasters and media companies to make significant strides to move away from a purely linear approach to content creation and delivery. As a result, many broadcasters have launched their own next-generation services that address consumer demand for media anytime, anywhere and on multiple screens.

هذه القصة مأخوذة من طبعة September 2018 من Digital Studio.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2018 من Digital Studio.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من DIGITAL STUDIO مشاهدة الكل
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
Digital Studio

BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY

The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.

time-read
1 min  |
November 2024
UNFORGETTABLE MOMENTS
Digital Studio

UNFORGETTABLE MOMENTS

A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024

time-read
5 mins  |
November 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Digital Studio

TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS

Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.

time-read
3 mins  |
November 2024
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Digital Studio

Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.

time-read
1 min  |
November 2024
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Digital Studio

Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation

Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.

time-read
1 min  |
November 2024
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
Digital Studio

SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production

SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.

time-read
1 min  |
November 2024
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Digital Studio

LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials

Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.

time-read
2 mins  |
November 2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Digital Studio

Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM

Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.

time-read
1 min  |
November 2024
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
Digital Studio

ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

time-read
2 mins  |
November 2024
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Digital Studio

Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing

Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.

time-read
1 min  |
November 2024