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I want to show you something,” says designer JJ Valaya as he takes his phone out of the pocket of his uniform bandhgala jacket. He spends a couple of minutes searching, his thumbs incessantly scrolling, and, at last, he finds it. It’s an image of Sushmita Sen from her pageant days, sandwiched between two other models wearing JJ Valaya’s clothes, which was featured in Femina. The couturier who is celebrating three decades in Indian fashion this year has a longstanding relationship with us.
We are seated on plush sofas in Le Salon du Musee, a private lounge of sorts on the lower ground floor of his new flagship store in New Delhi’s Aerocity, aptly called the World of Valaya. It houses one-of-a-kind pieces of precious jewellery he’s designed, and is adorned with breathtaking frescos that speak of his obvious fascination with the Art Deco period. In this room that also moonlights as the entrance to the museum where fashion enthusiasts can marvel at his single-edition masterpieces, he plans on hosting the brides who come to him with aspirations of wearing his modern, maximalist lehengas and saris on their big day.
While most know Valaya for his exaggerated surface embroideries and dramatic bridal couture, we’re here to talk about his pivotal new brand, JJV, that made its debut at the FDCI X Lakmé Fashion Week this season.
هذه القصة مأخوذة من طبعة May 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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AN ASIAN FIESTA
Experience a culinary journey through the vibrant streets of Asia at the all-new ASIA KITCHEN BY MAINLAND CHINA in Pune
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OF SEAS,SANDS AND SPEED
BAHRAIN is a melting pot of many cultures and cuisines, besides being known for its international motoring circuit. Shraddha Kamdar takes a dip into its history and brings back a few stories
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FROM HER KITCHEN TO YOURS
Cooking is the biggest form of relaxation for entrepreneur and food activist ARCHANA DOSHI. Speaking to Shraddha Kamdar about the growth of her platform Archana's Kitchen, she shares the inspiration behind her latest book Tasty Tiffin: 40+ Delicious and Healthy Lunch Plans For Kids
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Get Swept Away By GOOD FOOD
MEGUMI in Santacruz West, Mumbai, presents a feast for both stomach and eyes
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The Heart Behind THE HEADLINES
Ace newswoman. Investigative journalist. Go-getter. That is the NAVIKA KUMAR the world knows. She lets Primrose Monteiro - D'Souza in on a totally different side of herself
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Overcoming Picky Eating
For parents, dealing with fussy eaters can be challenging. Ensure your child gets the balanced diet they need for optimal health and growth with these tips and strategies
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'Junk' Foods You Can Eat Guilt-Free
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SET OFF ON A GASTRONOMIC JOURNEY!
The PANDAN CLUB in Chennai offers a delicious dive into Singaporean and Peranakan flavours - with a menu relaunch and high spirits
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DREAM ON
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CHART YOUR COURSE FOR HAPPINESS
Set your path to happiness but also deal with loved ones' concerns.