Shahnaz Husain started her first clinic out of her small South Delhi flat with a loan of `35,000 from her father. She had trained in beauty, when her husband was posted in Iran, and despite being trained in western beauty treatments and techniques from impressive training institutions, she decided to go the Ayurvedic way after she came across instances of damage caused by chemical treatments. Her aim was to find natural and safe alternatives. Today, the Chairperson & Managing Director of the Shahnaz Husain Group has crafted nearly 375 formulations for beauty, skin and scalp disorders, health, and fitness. Over to the multi-award-winning trailblazer.
You are a case study and a subject at Harvard Business School...
spoke at Harvard Business School on how I established an international brand without commercial advertising, becoming a case study on Brand Creation. Now, I am a subject at Harvard for ‘Emerging Markets’, in recognition of the international market I have created for Ayurvedic beauty care.
Have you launched any new products post-COVID-19? What about online shopping/e-commerce?
We have launched our herbal Germ Fight Series of hand sanitiser, hand wash, face wash, hand moisturiser, and chyawanprash. Other products will be launched soon. Containing natural germicidals, they provide safety and protection. There is a 30 per cent increase in e-commerce through content-marketing on our website, social media, and regular channels.
Have you thought about applying artificial intelligence?
هذه القصة مأخوذة من طبعة December 2020 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2020 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
REVIVING TRADITIONS
ASHA PATIL, founder of Banjara Kasuti, speaks to Nida Khan on how her social enterprise is transforming lives by preserving Lambani embroidery and empowering women artisans
LEADING FROM THE FRONT
Leading the Indian women's hockey team into a new era, captain SALIMA TETE speaks to Kayal Arivalan about her journey and upcoming challenges
LOOK BEYOND
Thinking of a career in the humanities? Rishma Shah shares interesting options you might not have considered
THE ZILLENNIALS' GUIDE TO FITTING IN
Being at the workspace as a “zillennial” (yes, that lovely bridge between millennials and Gen Z) can feel like a balancing act. On the one hand, you’re expected to understand TikTok trends; on the other, you need to know what a fax machine does (seriously, they still exist). But fear not! Here’s a guide to help you find your groove at work.
TAKE A LEAP OF FAITH
Navigate your way through a job change with these simple steps.
MOVING PAST THE 'ICK'
Ravina M Sachdev decodes that cringe feeling you try hard to shake off when you really like someone
THRIVE IN YOUR SINGLENESS
Here's how you can make being single a period of self-discovery.
CARVING OUT HER OWN PATH
VASUKI PUNJ talks to Ravina M Sachdev about her journey in the field of law and switching careers in COVID-19
CRAFTING INDIAN LUXURY
Stanley Lifestyles is transforming the luxury furniture industry with exceptional craftsmanship and the Make in India spirit under the leadership of Founder and Managing Director SUNIL SURESH
10 EASY WAYS TO REFRESH YOUR HOME
Transform your home for the new year with these easy home styling tips.
