BETTER TOGETHER

A look at beauty houses that are ignited by double the power from two business minds. By Ria Bhatia

- Ria Bhatia

The beauty industry is thriving more than ever before; newer brands – both homegrown and international – launch on a weekly basis. Sure, the look and feel of the industry’s current state might seem lucrative, but, as consumers, we often fail to realise the hustle and struggle, the hits and misses, that happen behind the creation of every brand out there. While the evolution of the beauty space has elevated the user experience, it has also increased the pressure on founders to do better – in every aspect that you can think of. As a domino effect, we’ve seen a rise in the emergence of power-packed founder duos who bring multi-faceted expertise to the table by tying the best of all worlds. These are the seven brands that are outright top rankers.

NYKAA

Founded by mother-daughter duo Falguni Nayar and Adwaita Nayar, Nykaa is a brand that needs no introduction. The homegrown start-up that commenced in 2012 has soared to fame in the past few years, so much so that it’s one of the most successful unicorn businesses today. With thousands of brands, the e-commerce beauty marketplace is truly a one-stop-shop for all your head-to-toe needs. Besides having an up-and-running in-house skincare line, the brand has also spread its wings into the areas of fashion and men’s self-care.

MYMUSE