How To Pamper Your Pooch

If you think your fur babies deserve luxury, there are plenty of pet care brands in India that agree.

- Kayal Arivalan

Even as other businesses are still struggling post the pandemic, the pet care industry, including the pet food and grooming markets, is booming. That’s because when it comes to their pets, parents are unwilling to skimp, even if it means cutting back on their own indulgences.

The companionship of pets provided many people with the greatest comfort through the pandemic. The lockdown not only witnessed a record-breaking adoption rate, but also saw the advent of a new generation of entrepreneurs that is revolutionising India’s luxury pet market. Pet parents are projected to spend more than ever on their fur babies, purchasing not only food but also items for their pets’ healthcare, grooming and entertainment.

PART OF THE FAMILY