The pandemic has crippled every industry across the globe. The devastation it has unleashed on businesses and on the job market is tremendous. Going by news reports, the pandemic-led lockdown has single-handedly marked the end of a number of small- and large-scale businesses. The ‘touch-centric’ beauty industry has also been grappling with the pandemic’s after-effects. With most retail stores and salons having been shut for over six months, the industry has now devised new ways to emerge stronger.
DIGITAL FIRST
While the lockdown cost many their businesses, it was also a time for brands to innovate. With retail outlets and salons showing radio silence, brands took the opportunity to explore virtual platforms. From digital product launches to virtual try-on tools, they started to follow the digital first approach. Interestingly, a segment of consumers indulged in revenge buying—a retail behaviour explained as ‘shopping started’ consumers indulging in online buying. This behaviour, coupled with more time on hand, gave the demand for personal grooming and at-home skincare products a push during the lockdown. As a result, many brands forayed into the digital space through several different tools and features.
VIRTUAL TRY-ON BEAUTY TOOLS
Shopping for beauty products is largely experience-based. As roaming the beauty aisles and swatching products seem like a distant dream, ‘experiencing a product’ has now gone virtual. For those who loved to swatch products to check the shade and pigment, these virtual try-on tools have come as a relief in the times of COVID-19.
FROM DIGITAL PRODUCT LAUNCHES TO VIRTUAL TRY-ON TOOLS, BRANDS STARTED TO FOLLOW THE DIGITAL-FIRST APPROACH.
هذه القصة مأخوذة من طبعة December 2020 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2020 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Beauty Quick Fixes You Need To Know
Have a beauty emergency and need an instant solution? Karen Alfonso has a handy guide
10 Reasons Why Seychelles Could Be Your Dream Destination
Seychelles hits all the high notes on the romance roster whether you're on honeymoon or a love break.
THE GOODNESS OF GHEE
What: The Pure Cow Ghee range for babies with sensitive skin from Himalaya Babycare
Hello Hyderabad!
The Kaftan Company makes its debut in Hyderabad with a physical store
A COSMIC CULINARY JOURNEY
Located in the vibrant heart of Kolkata, That Place Bowl & Bar aims to be something out of the ordinary
BIG ON THE SCREEN
Writer-director INDIRA DHAR is no newcomer to international film festivals, but a standing ovation at Cannes for her latest film was an unforgettable experience. She talks to Shraddha Kamdar about the inspiration, her love for films and more
COMMAND RESPECT EFFORTLESSLY
Try these strategies if you hate not being taken seriously.
FIND CALM IN CHAOS
Deal with difficult situations using the principles of stoicism.
GREENER IN THE CUP
Samiksha Bhowmik details why a cup of matcha needs to be part of your diet
THE BEST OF TWO VIBRANT WORLDS
LYLA, in Mumbai's BKC, seamlessly blends Central American vibrancy with Californian flair