In July last year, I came across an Instagram post for a Hangul workshop - where beginners would be taught the Korean alphabet. Having been obsessed with K-dramas since 2017, I'd seen the Korean letters on my screen so many times that there was only one thing to do - register. After that, thanks to the Instagram algorithm, I kept getting recommendations of Korean tutors until I found one who suited me and started taking regular classes. It has been a long and arduous process, but the joy of understanding snippets of dialogue while watching a K-drama is unmatched. And I'm not alone.
THE FASTEST-GROWING LANGUAGE IN INDIA
The Hallyu wave, or the rise in global popularity of South Korean culture, had taken over India a few years ago, but it exploded during the pandemic. The number of people who started watching K-dramas and listening to K-pop skyrocketed, fuelled by OTT platforms heavily investing in South Korean programming.
Recently, language-learning app Duolingo surveyed 1,013 people across 10 Indian cities and found that Korean is now the fastest growing language in India. While it was the seventh most popular language for Indians in 2020, it rose to the fifth position in 2021, and will only continue to go higher. Duolingo's 2021 language report attributes this in large part to the release of Squid Game in 2021.
PREPARING FOR EXPLOSIVE DEMAND IN 2022
هذه القصة مأخوذة من طبعة February 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
AN ASIAN FIESTA
Experience a culinary journey through the vibrant streets of Asia at the all-new ASIA KITCHEN BY MAINLAND CHINA in Pune
OF SEAS,SANDS AND SPEED
BAHRAIN is a melting pot of many cultures and cuisines, besides being known for its international motoring circuit. Shraddha Kamdar takes a dip into its history and brings back a few stories
FROM HER KITCHEN TO YOURS
Cooking is the biggest form of relaxation for entrepreneur and food activist ARCHANA DOSHI. Speaking to Shraddha Kamdar about the growth of her platform Archana's Kitchen, she shares the inspiration behind her latest book Tasty Tiffin: 40+ Delicious and Healthy Lunch Plans For Kids
Get Swept Away By GOOD FOOD
MEGUMI in Santacruz West, Mumbai, presents a feast for both stomach and eyes
The Heart Behind THE HEADLINES
Ace newswoman. Investigative journalist. Go-getter. That is the NAVIKA KUMAR the world knows. She lets Primrose Monteiro - D'Souza in on a totally different side of herself
Overcoming Picky Eating
For parents, dealing with fussy eaters can be challenging. Ensure your child gets the balanced diet they need for optimal health and growth with these tips and strategies
'Junk' Foods You Can Eat Guilt-Free
Feel remorse after gorging on fried snacks? Opt for these options from dietician VIDHI CHAWLA
SET OFF ON A GASTRONOMIC JOURNEY!
The PANDAN CLUB in Chennai offers a delicious dive into Singaporean and Peranakan flavours - with a menu relaunch and high spirits
DREAM ON
What do those dreams actually signify? Prachi Rijhwani helps decode dreamscapes
CHART YOUR COURSE FOR HAPPINESS
Set your path to happiness but also deal with loved ones' concerns.