The Right Fit For The Curvy Indian Body
Femina|October 24, 2018

We explore the road less travelled to find the right fit for the curvy Indian body.

Rushmika Banerjee
The Right Fit For The Curvy Indian Body

When we started ideating for inclusivity in fashion, I steered clear of driving the conversation towards plus-size fashion, as over the years, the industry has accepted the need to bring a much-needed change about sizes that go beyond small, medium, and large. When fashion houses like Christian Siriano and Chromat cast 10 and nine plus-size models, respectively, for New York Fashion Week (NYFW) Fall/Winter 2018 early this year, it looked like, body positivity was finally on the forefront internationally. Even at Lakmé Fashion Week Winter/Festive 2018, held in August this year, two shows were dedicated to diverse sizing.

A meeting with my editor busted that myth, when she told me how difficult it is for her to find clothes on-the-rack. We returned to that topic, and realised that in India, it is indeed a market that has not been explored to its full potential. Hetal Kotak, CEO, aLL-The Plus Size Store, says, “The industry is opening up and gearing to create fashion for fuller frames. There are a few online and offline players, who are experimenting with plus-size fashion. Since it is a niche category, a certain level of expertise, in terms of fashion, manufacturing, and retail, is required, but overall it is a great industry to operate in”. This set us on a path to find out if the industry indeed practices what it preaches by making an effective inclusive space for plus-size women.

SETTING THE FOUNDATION

هذه القصة مأخوذة من طبعة October 24, 2018 من Femina.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 24, 2018 من Femina.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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