Desert Island Discs

Deep Like celebrate 100 parties with 25 hours of non-stop music at Snoopy Island.

- Stu Todd

Running a weekly club night is a test of endurance so it’s no wonder Dubai crew Deep Like feel like celebrating their 100th party. The motley gang – with residents Jason Pinto, Hoolz, Sam Farsio and Joséphine de Retour – at its centre are just as loved as the party itself and their milestone is testament to the strong ‘family’ values that connect the promoters to their loyal clubbers.

This weekend, Deep Like throws its usual weekly party at The Backyard, in the Steigenberger Hotel, Business Bay, Dubai, on Thursday night. But on Friday, the Deep Like mob will be heading to Fujairah to throw their 100th party. They’ll be taking over the Sandy Beach Hotel & Resort – famous for its Snoopy Island backdrop – for a 25-hour musical throw down featuring headliners Animal Trainer and Monolink (live) and the extended family of Deep Like DJs.

Here, Jason Pinto and Hoolz reveal the secret of Deep Like’s success…

Why did you set up Deep Like? 

Jason: To have a party that was more of a social gathering. If you wanted to dance you could be in front of the DJ booth and if you just wanted to socialise there was place in the back that you could chill out and catch up with mates. 

Did you look to other parties elsewhere in the world for inspiration?