GLAMOUR UN - MASKED
Apparel|January 2021
Chitra Balasubramaniam uncovers the latest trend in masks, a perpetual accessory during this raging pandemic, including embroidered, lace and even bejewelled ones that are set out to make this wedding season an absolute delight
Chitra Balasubramaniam
GLAMOUR UN - MASKED

“Purdeh mein rehne do, purdah na uthao...” Remember that song? In such times as these, it is important to contemplate on the above words. A perpetual accessory nowadays, the mask which started off as a protective gear worn only to ward off Covid-19, pretty soon diversified into various avatars and as the wedding season kicked off, took a dip into the world of glamour as well. While Pfizer may have begun vaccination one country at a time, masks will continue to remain a necessary accessory at least until the near future.

So what happens to someone who is all decked up for a wedding but has to wear a horrible blue hospital mask to protect themselves from Covid-19? They would be absolutely frustrated! That is what started the craze for wedding masks, bejewelled masks, etc. While these were initially manufactured for basic protection, the second phase of the lockdown saw experimentation with fabric, embroidery and quirky patterns. However, the third phase now seems to have shifted on to a completely new tangent as experiments have begun with colour co-ordinations and adding a sense of drama to outdoor ensembles.

Designers and manufacturers are also experimenting with embellishments, natural dyes with medicinal properties, use of eco-friendly or organic material and even the use of silver, gold, diamonds, precious pearls and crystals! The online store Etsy even has a guide to masks being sold everywhere. While the efficiency of these masks against protection from Covid-19, is quite questionable, the sheer range of these little beauties is breathtaking.

WEDDING FRENZY

هذه القصة مأخوذة من طبعة January 2021 من Apparel.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2021 من Apparel.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من APPAREL مشاهدة الكل
All About Dressing As You Want
Apparel

All About Dressing As You Want

A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.

time-read
6 mins  |
January 2022
Online Shopping Likely To Reach $1.2 Trillion By 2025
Apparel

Online Shopping Likely To Reach $1.2 Trillion By 2025

Market Watch

time-read
1 min  |
January 2022
Weaving A Sustainable Future
Apparel

Weaving A Sustainable Future

Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.

time-read
6 mins  |
January 2022
Summer of 2022
Apparel

Summer of 2022

Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022

time-read
4 mins  |
January 2022
Journeying for the Joth
Apparel

Journeying for the Joth

Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.

time-read
8 mins  |
January 2022
Go Digital - Get Organised Reshamandi Style!
Apparel

Go Digital - Get Organised Reshamandi Style!

Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.

time-read
4 mins  |
January 2022
Erotissch – Stitching differently
Apparel

Erotissch – Stitching differently

Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.

time-read
3 mins  |
January 2022
Colourful Fable
Apparel

Colourful Fable

A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.

time-read
5 mins  |
January 2022
Going #PLUS
Apparel

Going #PLUS

Heer Kothari explores the growth of the Plus Size apparel segment in India.

time-read
4 mins  |
December 2021
Endorsing Desi Oon
Apparel

Endorsing Desi Oon

Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry

time-read
8 mins  |
December 2021