Lara's interest in whole foods that keep you satisfied with its decadent ingredients stems from being an athlete playing Women's Volleyball at USC. But it would be years later after working as a social worker that she went hiking in the Rocky Mountains where the birth of LÄRABAR came to fruition. We hung out with Lara to talk about the bars, their original offerings, and the brand's growth as they were acquired by General Mills.
ATHLEISURE MAG: Prior to creating LÄRABAR, what were you working on before this that led you to launch this company?
LARA MERRIKEN: Well, I was actually a social worker right outside of college. I worked with at-risk kids for a long time. But I did play volleyball in college which is really the reason why I got into healthier eating for athletic performance which was the beginning of my journey. That evolved into being passionate about healthy eating and feeling good. I found myself on a mountain one day for a hike and the idea of LÄRABAR came. It’s about simple ingredients of fruits, nuts, and spices but making something that tasted indulgent and delicious.
AM: So you were on the Rocky Mountains and you decided to do this, what was the first process in creating the initial LÄRABAR?
LM: Well, I actually would comb the grocery store aisles and get my inspirations from pies, cookies and cakes. Cashew Cookie is one of those that we have today which is just 2 ingredients – cashews and dates – that’s it, but it tastes indulgent! Apple Pie is another one that we have today and I would harken towards those junk foodie forbidden foods, but using healthy ingredients!
AM: That's amazing! What were your first 5 original flavors that you started with?
هذه القصة مأخوذة من طبعة October 2019 من Athleisure Mag.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 2019 من Athleisure Mag.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
What New Yorkers Need to Know About COVID-19 Vaccines
New York City is committed to keeping everyone safe and healthy by ensuring that access to COVID-19 vaccines is fair and equitable. COVID-19 vaccines will likely be available for most New Yorkers by mid-2021.
THE ART OF THE SNACK Concord Hill
As the summer continues, there are more opportunities to go out and enjoy the long days with friends and family. For this month's The Art of the Snack, we talk with Owner/Chef Guy Kairi to find out about Concord Hill located in Brooklyn. He shares his culinary journey, what we should order on our next visit and what we can expect when we swing by.
IN THE ZONE WITH RIOT TEN
Over the past few weeks, we've started to see a number of our favorite artists hitting the road to perform at residencies, events and more! It's so exciting to see how we have begun getting into a modified new normal. We caught up with RIOT TEN, a producer and DJ who we have enjoyed including his songs in our playlist. We wanted to find out how he got into the industry, how he stays inspired when making his music, about his new album that launches next month on Dim Mak's label and his upcoming performance at Lollapalooza.
IN THE STUDIO with Don Brooks
Whether you've been enjoying your workouts or are adding items into the mix, we always like hearing about methods that people are doing. We took some time to chat with celebrity fitness trainer Don Brooks who is also known as Don-A-Matrix. We know of him from episodes on Keeping Up with the Kardashians as he has been the family's trainer for a number of years. We also know that he has sessions for his followers and fans to workout alongside him. We wanted to find out more about his journey into the fitness industry, his method, philosophy and some movements that we can include within our routine.
GET VACCINATED ACT UNVACCINATED WITH DORRY SEGEV, MD.,Phd
The Covid-19 pandemic has deeply altered all of our lives and we feel truly blessed to have the opportunities to have high-quality vaccines available in the US. We came across some truly excellent work in this area by a world-renowned organ transplant surgeon, Dorry Segev, MD, PhD, particularly around the efficacy of the vaccines for organ transplant and immunocompromised patients, and reached out to find out more about his studies and findings and definitely have important information to convey to our reader community. Please take note and pass along this information to your family and friends if applicable.
COURSE BOUND WITH JULIE TYSON
On Aug 16th - 22nd, THE NORTHERN TRUST golf tournament will be back at Liberty National Golf Club in Jersey City, NJ. We attended back in 2019 and in anticipation of the upcoming event, we wanted to find out more about this tournament, its importance in the golf season and how it benefits its communities. Julie Tyson is the Executive Director of the PGA TOUR of THE NORTHERN TRUST. She shared her career journey, how she came to working in the golf industry, her approach to putting on one of golf's biggest tournaments as well as how she balances a myriad of schedules.
BIRCH AQUARIUM
ATHLEISURE LIST: San Diego, CA
HYDRATION CHECK WITH HARLEY PASTERNAK
We always enjoy catching up with Harley Pasternak, MSc, celebrity trainer, nutritionist and Propel ambassador. He is someone that is not only passionate about working out and food nutrition, but he also believes in the importance of hydration as these three things optimize your body as you go about your day. We wanted to see what he has been up to since we talked to him last summer; get some tips on working out; solo or with friends without equipment and what tools he enjoys using.
CRYSTAL SPRINGS RESORT
ATHLEISURE LIST: Hamburg, NJ
A WILD RIDE HEIMANA REYNOLDS
Next month the Summer Olympics will take place in Tokyo. While we look forward to seeing a number of our favorites in Track & Field, Swimming and Volleyball, there are a number of sports that will make their debut and skateboarding is one of them! We're excited to catch up with an athlete who has been at the top of his sport for the past couple of years and is an advocate for skateboarding and its community. Heimana Reynolds has showcased his style and creativity at a number of World Championships, X Games and will now take the world's biggest stage in just a few weeks representing Team USA Skateboarding.
