Coping With Covid

As the world slowed down and took a break on account of the Coronavirus pandemic, the Indian salon industry was already facing major threats that extended to even temporary shutdown of businesses. Here’s a quick roundup on how the industry is currently coping with the situation.

In a world where most economies are bracing for the worst possible scenario that results from a pandemic like the Novel Coronavirus Disease, not many industries can escape the consequences for long. Needless to say, a high-contact sector like the salon industry was one of the first casualties as clients began to cancel appointments to practise social distancing. Public spaces are being increasingly deserted, events are limited — even cancelled or postponed, workspaces are considering the ‘workfrom-home’ option for employees, and suddenly, people do not see their salon appointments as a risk worth taking.

Despite the best of assurances regarding hygiene and safety, several doubts arise in our minds. Misinformation seems to spread faster than the virus itself and it’s not easy containing it in a world hooked to social media. While it is absolutely necessary to be cautious, taking precautions based on the right information is the need of the hour — it will not only help you prepare well for this fight against a global threat but will also help avoid unnecessary anxiety. Guidelines set by the WHO and updates from government authorities are the best bet for useful information. Following these, several industries are in the process of setting up a pandemic protocol to ensure maximum safety for all stakeholders. However, for the salon industry, this is a bigger challenge.

Speaking to Beauty Launchpad, Indian salon industry leaders shared their insights on the Covid-19 impact on businesses, irrespective of size, reputation, or location:

Safety on Priority