A Whole New Breed Of Influencer...
Cosmopolitan UK|October 2017

In the world of the Insta-famous, one group is raking it in without you even realising. Here’s what really goes into creating a global pet superstar.

Daniella Scott
A Whole New Breed Of Influencer...

Watching the photographer set up, I am so anxious I swear you can hear my heartbeat – and, despite a strong breeze from the open window, the nervous sweats are taking hold. I look across the room at Wilma, who is ambling around the set, entirely relaxed. We’ve approached numerous modelling agencies without success and, just as I was beginning to worry it was starting to dent her self-esteem, this one seemed to like her. “She’s got that classic British look that advertisers really go for,” the stylist, Rebecca, tells me. “Her face is beautifully expressive and I think if she was dressed right she could have real potential.” I breathe a sigh of relief.

“She’s very nice-looking. Passed on all fronts,” the agency director, Melody, chimes in. Suddenly, I see a future of photoshoots, paparazzi and red carpets as I realise we’ve done it: Wilma is going to be a star. Just as soon as she stops licking between her legs.

I guarantee you’ve seen them on social media, retweeted their memes or maybe even bought their books. Pet influencers are the biggest thing to hit Instagram since unicorn – well – everything, and they’re definitely richer than you. Grumpy Cat has reportedly made around $100m, while Boo the Pomeranian (once a guest star in a Katy Perry music video), apparently earns $1m annually. These pets have book deals, apps, merchandise and advertising contracts with big names like Febreze and Mercedes-Benz. In an age where memes are a major form of communication, it’s no wonder these social-savvy pet influencers (or rather the owners that pamper them) are cashing in.

هذه القصة مأخوذة من طبعة October 2017 من Cosmopolitan UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 2017 من Cosmopolitan UK.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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