Marine Serre Might Just Go Worldwide

With a Viral Emblem, a commitment to sustainability and the ability to stoke desire with creative aplomb, Marine Serre has everything a fashion house needs to be successful in the 21st century

- Andrea Sim

While most were grounded over the past year, Marine Serre has been everywhere. We really mean the French designer’s clothes, which were seen courtside with Beyoncé, out for dinner with Kendall Jenner, on stage with Blackpink, and at home with Adele and Kylie. That meant they were broadcast to infinity on the ‘gram and web, simply because the wearers are individuals who are the key makers of pop culture today.

Lest anyone think this success was achieved overnight, let’s be clear that the groundwork for the bull market has been laid since 2017. The brand’s trademarks like the crescent moon logo and athletic second skin tops cross-bred with ball gown skirts, incepted since her second collection Radical Call For Love all radiate a magnetic tension arising from her approach of frankensteining essential wear with excess. It’s incongruous, yet it makes sense, like a 40-something in the midst of changing outfits after stepping off her country club tennis court. It bagged Serre the LVMH Prize, put her in the running for the Hyères Fashion Festival and the ANDAM Prize, and won her a space at the illustrious multi-label store The Broken Arm in Paris.