Mask Off
ELLE Singapore|September 2019
As Alessandro Michele Toys With The Idea Of Masks And Personas On The Season’s Runway, We In Turn Cast Our Eyes On The Identity And Universe He’s Built For Gucci.
Andrea Sim
Mask Off

In less than five years as Gucci’s creative director, Alessandro Michele, has checked all boxes on paper. The bags, high on the wish lists of many, are what you would classify as It bags. The footwear, as Gucci’s single-handed mule revolution is testament to, are trendsetting. The clothes, akin to the wardrobe of a nomadic, history buff with sportswear tendencies, incite chatter — whether it’s on the red carpet or a red-eye flight. Heck, according to the Lyst Index, Gucci ranks as the second most popular brand in the world for online shoppers at press time, coming in just behind Off-White. But there’s one thing that is possibly a stroke of genius above all: the brand’s identity.

Like the Renaissance art Michele is known to reference, the universe he’s masterminded is one where mythology coexists with reality (see: any Guccicommissioned Ignasi Monreal mural), beauty is celebrated in diversity (Gucci Beauty launched its lipstick line on traditionally less conventional faces like punk musician Dani Miller), and dress codes are pretty much genderless (Jared Leto wears dresses! Gucci dresses!). When Lil Pump raps “Gucci gang, Gucci gang, Gucci gang, Gucci gang,” Harry Styles in a sheer, lace-trimmed blouse, nips and tatts on show, now springs to mind. Leto is there too, in a floor-sweeping red gown and bejewelled harness.

هذه القصة مأخوذة من طبعة September 2019 من ELLE Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2019 من ELLE Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من ELLE SINGAPORE مشاهدة الكل
Awakening After Adversity
ELLE Singapore

Awakening After Adversity

Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.

time-read
5 mins  |
October 2024
Miami Vibes
ELLE Singapore

Miami Vibes

Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.

time-read
5 mins  |
October 2024
The Language Of Flowers
ELLE Singapore

The Language Of Flowers

Young designers are falling for the subversive power of a classic motif.

time-read
3 mins  |
October 2024
The Joy Luck Club
ELLE Singapore

The Joy Luck Club

The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.

time-read
3 mins  |
October 2024
Wild West
ELLE Singapore

Wild West

For its latest collection, WEEKEND MAX MARA teams up with American actress Lucy Hale to embrace the season's rustic charm.

time-read
1 min  |
October 2024
Men Of The Hour
ELLE Singapore

Men Of The Hour

Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.

time-read
7 mins  |
October 2024
Conquer The Day
ELLE Singapore

Conquer The Day

As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.

time-read
2 mins  |
October 2024
Woman On A Mission
ELLE Singapore

Woman On A Mission

Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.

time-read
6 mins  |
October 2024
The Making Of An Icon
ELLE Singapore

The Making Of An Icon

"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.

time-read
7 mins  |
October 2024
Million Dollar Woman
ELLE Singapore

Million Dollar Woman

With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.

time-read
3 mins  |
October 2024