Fashion designer and Brooks Brothers creative director Zac Posen talks about staying original while building his globe-spanning brand.
It’s not easy to catch the fashion world off guard. But when Zac Posen announced two years ago that he was signing on as the creative director of women’s wear at Brooks Brothers, one of America’s oldest retailers, he raised more than a few well-groomed eyebrows.
Posen, after all, is renowned for his eponymous couture line’s red-carpet gowns, which are worn by the likes of Coco Rocha, Oprah Winfrey, and Caitlyn Jenner. Brooks Brothers, with its long managers, embodies a more preppy—and decidedly conventional—aesthetic. A few months after Posen’s first collections began appearing in Brooks Brothers stores, the incongruous pairing appears to be working. Posen has given the classic retailer a critically well-received refresh, bringing a more playful sensibility and bolder tailoring to basic suits and classic dresses. Brooks Brothers, with more than 250
stores in the United States plus a presence in more than 45 other countries, has introduced the designer to a wider audience—and sparked new ways of thinking at Posen’s own House of Z, which includes his three clothing lines and multiple collaborations (see “Project Posen” for more). “It’s been inspirational, and I didn’t expect it,” Posen says.
هذه القصة مأخوذة من طبعة May 2016 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2016 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT