Pursuit Of Eternal Youth
Grazia India|September 2023
What's leading teenagers to delve into the world of anti-ageing products and treatments, and is anyone talking to them about the consequences?
KONIKA DATTA
Pursuit Of Eternal Youth

Internalised ageism has many a times become a point of discussion, but one might've thought that with all the wokeness - women refusing to colour their hair to hide their age, embracing their little skin changes - might mean we're breaking out of that ageist mentality. However, when the video of a 14-year-old showcasing her anti-ageing skincare routine (which includes using retinol twice a day) raised its head on the internet, it was clear that we're far from breaking out of it.

This video might come as a surprise to some, but the truth of the matter is that this anti-ageing craze among teenagers has been brewing for a while now. Reddit is flooded with pleas like "Premature ageing at 16. What are my options?" and "Wrinkles at 19?!" There's also a rise of teenage influencers who talk about ageing. In one YouTube video, a teen explains to her viewers the importance of applying a serum before using gua sha to prevent premature wrinkles as "we don't want to look like raisins when we are older". Even Gen Z has joined this teenage bandwagon of being obsessed with finding solutions to perceived flaws such as like wrinkles, fine lines, and other signs of ageing before they have even begun. What is perpetuating in them this age-old belief system, and how can they unlearn this ideology of anti-ageing?

REIGN OF ANTI-AGEING AND CAPITALISM

هذه القصة مأخوذة من طبعة September 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GRAZIA INDIA مشاهدة الكل
Cultural Renaissance
Grazia India

Cultural Renaissance

With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art

time-read
3 mins  |
October 2024
LOVE, LOSS, AND LESSONS LEARNED
Grazia India

LOVE, LOSS, AND LESSONS LEARNED

In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss

time-read
3 mins  |
October 2024
All Eyes On THIS
Grazia India

All Eyes On THIS

Meet the newest standout brands on Grazia's beauty desk

time-read
2 mins  |
October 2024
Is Restocking Our Fridges A New Form Of Self-Care?
Grazia India

Is Restocking Our Fridges A New Form Of Self-Care?

All the reasons why #restocking may not be as calming as it seems

time-read
5 mins  |
October 2024
SAVOUR THE TASTE OF SOUTHEAST ASIA
Grazia India

SAVOUR THE TASTE OF SOUTHEAST ASIA

In the heart of our capital lies an extraordinary dining experience, unlike any other

time-read
2 mins  |
October 2024
ESCAPE THE ORDINARY
Grazia India

ESCAPE THE ORDINARY

Luxury stays are now an essential part of our lives.

time-read
2 mins  |
October 2024
CHEFS ON THE LOOSE
Grazia India

CHEFS ON THE LOOSE

Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene

time-read
5 mins  |
October 2024
NOT SO HIDDEN
Grazia India

NOT SO HIDDEN

What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?

time-read
3 mins  |
October 2024
RAISING THE BAR
Grazia India

RAISING THE BAR

With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering

time-read
4 mins  |
October 2024
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Grazia India

WHAT WORLD ARE WE LEAVING BEHIND FOR HER?

Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation

time-read
5 mins  |
October 2024