The Kama Journey
Grazia India|Grazia APRIL 2023
Ayurveda has a little bit of everything, and we're here to find out how much of an impact it can make in the beauty industry
AALIYA PANJU
The Kama Journey

How does the oldest Ayurvedic beauty brand in India want to impact the ecosystem with their current stance in the market, and the heightened importance of Ayurvedic practices in the world of beauty recently? As Kama Ayurveda turns 20, we speak to the founder and chairman, Vivek Sahni, and Ayurvedic practitioner Dr Vivekananda at their celebratory event about the brand’s trajectory, sustainability, and what’s next for them.

Grazia: As a brand that has been around for two decades, what measures do you plan to take to help the beauty ecosystem, with a focus on Ayurveda?

Vivek Sahni: There are a bunch of different things in the works, mostly focussed on making the industry a lot better. [At this event], I spoke about sustainability, about using allnatural products. Aside from this, our packaging is clean, the factory boasts a sustainable method of production – the location of the physical factory is water-efficient, all the water in the plant right now is recycled.

هذه القصة مأخوذة من طبعة Grazia APRIL 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Grazia APRIL 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GRAZIA INDIA مشاهدة الكل
EVERYTHING UNDER THE SUN
Grazia India

EVERYTHING UNDER THE SUN

We go beyond the sun, sand and tan at this tropical paradise

time-read
3 mins  |
December 2024/January 2025
A Hard Pill To Swallow
Grazia India

A Hard Pill To Swallow

This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all

time-read
4 mins  |
December 2024/January 2025
BAKING MEMORIES
Grazia India

BAKING MEMORIES

From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history

time-read
4 mins  |
December 2024/January 2025
NO REST FOR THE WICKED
Grazia India

NO REST FOR THE WICKED

Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling

time-read
4 mins  |
December 2024/January 2025
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Grazia India

HEARD OF THE 'PRETTY PERSON PROBLEM'?

Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...

time-read
2 mins  |
December 2024/January 2025
HAPPY FEET
Grazia India

HAPPY FEET

With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country

time-read
2 mins  |
December 2024/January 2025
STRAIGHT-TALKING
Grazia India

STRAIGHT-TALKING

Fashion has always been a romance between the past and present for designer Kresha Bajaj

time-read
3 mins  |
December 2024/January 2025
Dump, Discount, Or DESTROY?
Grazia India

Dump, Discount, Or DESTROY?

As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption

time-read
4 mins  |
December 2024/January 2025
2024 TRENDS WRAPPED
Grazia India

2024 TRENDS WRAPPED

Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year

time-read
3 mins  |
December 2024/January 2025
RETURN TO ROOTS
Grazia India

RETURN TO ROOTS

The pioneer of outerwear gives you a distinct taste of British heritage and style

time-read
2 mins  |
December 2024/January 2025